Adriaan Wagenaar

Professional Speaker, creative philosopher with children and managers.

Adriaan Wagenaar

About Adriaan

Adriaan Wagenaar is an experienced speaker, author and creative business innovator. He inspires diverse audiences on topics such as innovation, talent, work, leadership, diversity, career development, strategy, and future thinking. Attendees are invited to see situations in a new way: through the eyes of a child. Adriaan is founder of ‘Raad van Stuur’ and Open Minds Open World.

His new book ‘Groot Denken’ (Think Big) inspired many professionals to create more impact in their business and their work. On the top management books of the year 2017, it reached the 13th position.

What you will learn in sessions with Adriaan


grow your business and develop your capabilities to innovate and create abundance


Uncover the 3 blindspots that stop us from being great


Learn the 5 principles to accomplish the 'not possible' that come natural to children and effective leaders


Shift your business culture from corporate fear towards corporate happiness


Revitalise your Personal Capital: financial, creative, human, social and spiritual capital


Adriaan Wagenaar is frequently involved in development of creativity, leadership and change in organizations. Clients hire him:



  • to conduct creative sessions to develop service propositions based upon consumer insights
  • to organize a Creative Kitchen: an intensive one week officespace in the company where business propositions, strategy or creative concepts are developed by everyone involved in the company. High Energy High Impact.
  • to conduct change programs where ambitious ideas and challenges are worked out step by step with the change team.
Adriaan Wagenaar is a seasoned teacher and is often invited to deliver guest lectures and keynotes. Since August 2018 he is a lecturer at Avans Academy for Business Innovation. In the past he contributed with guest lectures at universities like Rotterdam School of Management, UvA and AOG School of Management in Groningen. Topics are Corporate Change, Authentic Leadership, Personal Leadership Skills and Scenario Thinking for marketeers. He is also often invited by NCOI Education Group and Boertien Vergouwen Overduin to conduct courses as various as Coaching Skills, Business Marketing, Inspirational Leadership,HR Performance Management, Personal Growth and Mindfulness for Managers.



As a brand strategist, Adriaan Wagenaar worked at advertising agencies like FHV/BBDO and PMSvW/Y&R in Amsterdam. In 1994 he founded his consultancy practice Satori. Since that time he is involved in brand strategy, future scenario planning, customer profiling and creative development for ad agencies as well as national and international companies. In 1996 he started to organize philosophy sessions with managers and children for Robeco Group, a prominent independent asset management company. From that moment in time other companies asked him to conduct programs with managers and children. It was the birth of his initiative Raad van Stuur in the Netherlands. Also international companies wanted to participate with children in their own country of origin and therefore he recently relabeled the program as Open Minds Open World.


Since 1994 Satori worked for: Robeco, Rabobank, ING Bank, Fortis, ABNAMRO, De Baak, Nationale Nederlanden, Philips Corporate Design, ANWB, Nederlandse Staatsloterij, KPN, TNT Post, SCA Molnlycke. IKEA, Amnesty International, ENECO Energy, Oxfam NOVIB, Reed Elsevier Healthcare, KNSB, House of Performance, Univé, Plantlab, Platform Betatechniek, De Friesland Zorgverzekeraar.

Contact me

How can I help you to engage your team or your audience to see new opportunities by looking through the eyes of a child? Let me know. Contact me: + 31 6 51543914 or email: adriaan (at)