Find opportunities for meaningful products and services


Working with the New Generation changemakers improves innovation and social enterpreneurship in business


Thinkers and Makers in your boardroom


Work with a class of 10 year old children to challenge you to see new opportunities. Or work with a team of 4 innovative students who help you accelerate your innovation process by a 1 month innovation power project.


Our role


Change Agency

Your strategic question invites a temporary team of 4 innovative students to explore and validate ideas, creating and testing concepts and presenting prototypes or business concepts that can be implemented within the organization.

Forward Thinkers

Listen to young minds as your ’voice of the future’. Learn how they deal with technology, collaboration and leadership and how they experience the value of money, work and health. What does that mean for your products and services?

Problem Solvers

Young Minds are resourceful in the way they deal with problems. They see solutions that adults often overlook. Learn the principles of resourcefulness from the real experts.

Inspiration Support

Enrich the knowledge and experience in your company and mobilize the opposite qualities: imagination and an open mind. Children and students provide you with powerful solutions that are not taught in MBA programs.

Our Story

Open Minds Open World is an innovation and participation program for companies where management teams work together with children and students. Founded by Adriaan Wagenaar in 1996. In the Netherlands the program is originally known as Raad van Stuur. In every project we work together with passionate specialists in the field of education, philosophy, creative learning, theatre techniques, science & technology, program management, leadership, design and communication.

Reasons why companies work with us


Support organizational change programs


Allign products and services with the 17 UN Sustainable Development Goals


Prototypes and business propositions for meaningful products and services


Facilitate internal dialogue on social business issues


Customer happiness: inspire customer with ideas that contribute to their personal values


”All the knowledge that the children brought in, is really a gift. Together we built knowledge and made a leap forward.”

Jan Kees Cappon

member Executive Board, Rijnstate hospital, Arnhem (The Netherlands)

”Adults often think too far away. We can show them that the solution is in front of them.”


10 years old

“I like computergames better than school. In a computergame you will reach the next level if you are willing to try a lot. At school you would get a F for making so many errors”.


10 years old

Blogs for inspiration


Resourceful at work

Articles and ideas to unleash your open mind, imagination and resourcefulness at work

Corporate Jazz

Grow your business by jamming like a jazzband
Adriaan Wagenaar

Adriaan Wagenaar


“See opportunities through the eyes of a child”

Adriaan introduces you to the power of resourcefulness in your work, market and business. You can hire him for presentations and workshops to inspire your audience and train your team. Or he can help you connecting with a community of children and design a program to work together.

Get in contact